Cherry lodge

Client: Cherry Lodge Golf Club

Year: 2024

Services: Website Redesign, Booking System Integration, Staff

The Situation

Cherry Lodge is a well-regarded golf club with a genuine reputation. The problem was that their website told a completely different story. Outdated design, a clunky booking experience, and no system that gave the team proper control over their own content.

Members who knew the club understood its quality. But new visitors arriving online had no way of knowing what they’d find. And staff were spending time managing workarounds for a system that should have been working for them, not the other way around.

What We Did

Understood the Brief Properly

• Spent time with the club’s team to understand the specific frustrations — not just the cosmetic issues but the operational ones: what was taking too long, what was confusing members, what the staff couldn’t manage without external help
• Defined a digital experience that aligned with the club’s identity: clean, elegant, and built around ease of use for both members and staff

Built a New Site from Scratch

• Designed a modern, polished website that communicated the club’s prestige from the first page — typography, imagery, and layout all calibrated to feel premium without feeling cold
• Built on WordPress for flexibility, ease of ongoing management, and long-term scalability

Solved the Operational Problems

• Integrated a smooth booking system with full calendar sync — making tee time booking straightforward for members and easy to manage on the backend
• Simplified member interactions at every touchpoint, removing the confusion that had been creating unnecessary friction

Handed Real Control Back to the Team

• Delivered clear tutorials and live training sessions so the team could manage content, bookings, and updates without needing to call a developer
• The goal wasn’t just delivery — it was genuine independence for the people running the club day to day

The Outcome

Cherry Lodge now has a website that matches its real-world reputation. Booking is frictionless. The team manages everything themselves. And members who interact with the site for the first time get the right impression of the club — before they’ve ever set foot on the course.

Why It Matters for You

Established businesses often have a significant gap between their real-world quality and how they present online. For clubs, hospitality venues, and membership organisations, that gap costs new members and frustrates existing ones. Cherry Lodge is a clean example of closing it properly.