HalfNuts Popcorn
Client: HalfNuts Popcorn
Year: 2024
Services: E-commerce Website Design & Development, Fundraising Platform, Brand Execution
Rebuilding trust for founders who’d been let down — twice.
The Situation
Lori and Jason had been burned. Two agencies. Two failed projects. And still no website to show for it.
Their business — selling gourmet popcorn while supporting community fundraising — was real. The demand was there. But without a functioning online platform, they couldn’t reach customers properly, couldn’t run their fundraising programmes at scale, and couldn’t grow.
By the time they came to Janobi, they weren’t looking for a pitch. They were looking for someone who would actually deliver.
What We Did
Built Them a Proper Home
- Designed and developed a full custom e-commerce site — built specifically for how HalfNuts operates, not adapted from a generic template
- Simple, secure checkout and order management that works without needing technical support to run day-to-day
- Inventory management tools integrated directly into the workflow
Supported the Bigger Mission
- Built a dedicated Fundraising Hub — making it easy for schools and community organisations to set up and manage fundraising campaigns directly through the site
- Created a Bulk Order System for events, businesses, and large-scale orders, with built-in forms and product showcases for every customer type
- Designed the site to serve two very different audiences — regular customers and fundraising partners — without either experience feeling compromised
Made It Feel Like Them
- The site wasn’t just functional — it was personal. Lori and Jason’s warmth and humour come through in the copy, the design, and the details
- Customers feel like they’re buying from real people, not a faceless e-commerce store — because they are
The Outcome
Online sales started flowing in from both regular customers and fundraising partners. The Fundraising Hub made it genuinely simple for organisations to run campaigns — removing the friction that had been slowing that side of the business down.
But the outcome that mattered most: Lori and Jason finally felt in control of their business. After two failed attempts with other agencies, they had a platform that worked, looked right, and reflected who they actually are.
The website became the heart of the business — not just a tool, but proof that the right team makes all the difference.
Why It Matters for You
If you’ve been let down before, or if your current setup is holding your business back rather than enabling it — this is what it looks like when the work actually gets done. No overpromising. Just delivery.