LPUK

Client: Libertarian Party UK

Year: 2024

Services: Website Redesign, Donation Funnel Integration, E-commerce

Delivering strong work — even when the client couldn’t.

The Situation

The Libertarian Party UK had a credibility problem. Their website looked unprofessional — not just dated, but actively undermining the trust they needed to build with potential donors and supporters. Their donation funnel was disconnected and underperforming. There was no clear way to engage the community, build momentum, or turn interest into financial support.

For a political party trying to grow, digital presence and donor conversion aren’t optional. They’re the engine.

What We Did

Rebuilt the Site for Credibility

• Redesigned the entire website to look and feel like the serious political force the party wanted to be — modern, trustworthy, and aligned with the party’s values and voice
• Refreshed the visual identity to create consistency across every digital touchpoint

Integrated the Donation System

• Preserved the working GoHighLevel donation funnel and embedded it seamlessly into the new site, creating a smoother end-to-end donor experience
• Removed the friction that had been causing drop-off between visitor interest and actual donation

Added a Revenue Channel

• Built an e-commerce merchandise store within the site — giving supporters a way to show affiliation while creating an additional income stream for the party

The Outcome — and What Happened Next

The work was delivered. The site was live, credible, and performing. Members responded positively. The donation experience worked. The merch store was building momentum.

Then internal issues on the client side led to non-payment for the completed work. After attempts to resolve it, Janobi made the decision to walk away.

We’re including this project because the work was real, the delivery was strong, and it reflects exactly what Janobi is capable of — regardless of how a client relationship ends. Not every project ends the way it should. What stays consistent is the standard of the work.

Why It Matters for You

We work with clients across sectors, including ones with complex stakeholder dynamics. What this project demonstrates is that our delivery doesn’t waver based on the client’s circumstances — and that when things go sideways, we handle it with transparency and integrity.